News and Readiculous Blog

We have just released the new New Kodak Total Blue 1.6AR lenses as an option on all of our full frames.This is a new hybrid blue block lens from Kodak. It is twice as effective as our Mojo and Apex Bl … read more

We have received numerous requests recently for a particular lens tint from Brain Power Inc, called BPI 500/550. Here is the lowdown.Brain Power Inc is a lens tint manufacturer. Many, but not all of o … read more

After the coming Zombie Apocalypse(TM) we are going to have find ways to make our own basic necessities. Food, clothing, and of course, eyeglasses. Here's how...  From the How to Make Everyt … read more

You can now get our Mojo Polycarbonate lenses in Photo Grey AR! Our Photo Grey AR lenses lighten and darken based on the amount of UV light they are absorbing. Indoors they have a light, 1% grey … read more

We have introduced 2 more new lines from Vivid Eyewear. The first is the Metro Collection which consists of styles for men and women priced at $49.00 in acetate with spring hinges. The Vivid Metro lin … read more